Role of I, U and T Identity with Dynamic
Nature of Identity Influential Factors in the world of New Media

Mr Alekha SachidanandaNayak

Every person who has his domicile in the territory of India and who is born in the territory of India is the citizen of India. Article 5 of the Indian Constitution confirms the identity of an individual as an Indian or not. Similarly the physical body or sex chromosomes of an individual help to detect one’s gender identity. We identify a person as rich or poor, strong or weak by observing some
specific criteria. An individual develops his or her identity based on own perception regarding himself and others opinion about that individual. But in reality, it is quite difficult to figure out 100% original identity of an individual by himself or by others. So identity can be of three types; first of all an identity which is given or accepted by a person by him/herself (which can be named
as “I” identity), secondly identity of a person created on the basis of other’s perceptions (YOU Identity) and thirdly identity which is a true identity or complete identity of an individual (“T” for true identity). All these three types of identity are greatly influenced by both physical (like Geopolitical territory) and mental factors (like culture, ideology). These Identity influencing factors are having some limitations or boundary. The people who come under the boundary of identity influential factor that factors become the part of their identity. For example, people staying inside the territory of India become Indian.

Keywords: Identity, Communication, Identity influential factor (IIF), New Media.  

Development by Development of Digital Chetana for Satisfactory, Collective Existence: An Analytical Study on the Trend of New Media Practice

Mr Alekha Sachidananda Nayak & Mr Vinit Vishal


In the wake of given topic, our central focus is on the concept of ‘developmental discourse’. How developmental discourses have impacted society, and how the evolution of various discourse has resulted in various dominant paradigm for development in societies. What we are concerned with, is identifying the currents trends that may yield new Developmental Discourse for the future society. When we talk about future society, more or less what we all have in mind is the Computer-Mediated Communication Society that has paved way for the fast-evolving Networked Society, a concept long given by various scientists almost simultaneously over a period of time. In our research, we have tried to put forward the idea that whether we are aware or not the process of construction and destruction is going on continuously, what we need to do is to observe and understand the flow of that ongoing process and to be the part of that constructive phenomena. Now coming to the very concept of development, in future, Development Communication will be a Process, Art, or Activity in which advanced communication practice will enable people to get satisfactory development. Here development means fulfilment of all needs and solution of all the challenges with satisfactory collective existence. To understand the trends, data has been collected from a diverse group of new media users. After analysis, a profound shift in the popular trend has been observed. This article discusses this identified trend of news media practice. After tracing and critically analyzing this trend among new media users a possible development communication discourse can come to the fore. It gives us a new perception or dimension of development communication. Here we are also going to discuss how this perception of development communication works with all other pre-existing communication theories.

Keyword: Satisfactory Collective Existence, Computer-Mediated Communication Society, Development Communication, Interactive new media

Feedback in Non-Verbal Communication and Level of Understanding: An Analytical Study

Dr Pradosh Kumar Rath And Alekha Sachidananda Nayak


In this study, the relations between feedback and communication are investigated. More specifically the important applications of feedback in oral communication are tried to be understood. The central idea of communication is to increase commonality or sharing of information among participants. In the participatory communication or in two- way communication, feedback helps to determine the level of acceptance, understanding, and impact of the message on the receiver. To frame a feedback of message and to interpret feedback message in communication is always a challenging and demanding one. So the present study aims at determining the relationship between “levels of understanding” or the impact of a message and the “nonverbal feedback” in face-to-face oral communication.

KEYWORDS :: Communication, Feedback, Nonverbal Feedback, Face-to-Face Oral Communication